Bargasy Motors
Bargasy Motors, a trusted name in the Egyptian automotive industry since 1984, embarked on a rebranding journey to reflect its evolution, values, and commitment to innovation. The goal was to modernize its identity while staying true to its heritage, emphasizing strength, balance, and customer-centricity.
Client
Bargasy Motors
Year
2022
Category
Automotive
Type of Work
Rebranding
Logo Design
Visual Identity
The rebranding concept centered around the hexagon, a geometric shape renowned for its strength and efficiency. Inspired by nature, where hexagons symbolize harmony and balance (as seen in honeycombs), the design incorporated abstract elements of the letters “Bargasy” within a hexagonal framework. This choice reflects Bargasy’s corporate culture—resilient, balanced, and innovative.
The new logo features a sleek, modern hexagon with subtle integrations of the company’s initials, creating a cohesive and memorable visual identity. The design conveys strength, reliability, and forward-thinking, aligning with Bargasy’s mission to deliver exceptional mobility solutions.
The rebranding has reinforced Bargasy’s position as a leader in the automotive industry. The hexagon’s symbolism resonates with customers, emphasizing the company’s commitment to quality, innovation, and sustainability. The refreshed identity has also strengthened brand recognition and customer loyalty, positioning Bargasy for future growth.
Bargasy Motors’ rebranding successfully bridges its rich heritage with a modern, innovative vision. The hexagon-inspired design encapsulates the company’s values and aspirations, making it a powerful symbol of strength, balance, and progress in the automotive sector.